Well, that's just weird. You can read more on their site here:Now we are sharing with all of you, that we are embarking on a new adventure! One that expands our creativity, our capabilities, and in some sense our identity. We are building a new world, a new IP – an online fantasy RPG. A world and a game built from the core to entertain players and expand for many years to come. It feels familiar, yet at the same time IOI is going on a journey unlike any we have been on before.
https://ioi.dk/project-fantasy