Yeah, I'm conflicted about this.
On the one hand, I know corporate executives are lying douchebags, and Hasbro is especially untrustworthy.
It wouldn't surpise me at all if they were tactically denying it for sales targets or production agreements or not freaking out their manufacturers or whatever.
On the other hand, the CCP dinks are also lying douchebags, but I don't see what they would get out of a false story.
I went to the chinese website this originated on and it doesn't look like clickbait.